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Richard Salzer

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IMPORTANT INFORMATION ON PRICING

Start with the best price.  Selling price is a function of the real-estate market.  The agent you list your home with cannot set the sales price of your home any more than your stock broker dictates the price of your stock.  Never select an agent based on price alone.  Marketing, experience, negotiation skills, and professional knowledge must be major considerations in your choice of an agent.  Your Remax sales representative starts marketing aggressively the first day your home is listed. Others who offer to list the home for more money may just wait 3 to 6 weeks then come ask for a price adjustment. When this happens, you have lost the best selling period and window of opportunity.  Prior to the showing, your sales representative can inform agents showing your property that you have priced the house at what you wanted, not at a high starting or asking price. At this point, a showing is scheduled, the buyer is seeing your house, and your home is being carefully and seriously considered.

Usually, buyers want the best, most attractively priced home they look at.

Pitfalls of Overpricing  When you overprice your home you run the risk of turning off the very people you need most to sell your home.Overpricing makes it difficult to get:  Qualified buyers to view property, Interested buyers to make an offer, Lenders to provide sufficient financing, and salespeople excited.  

Pricing myth and reality  MYTH: The longer you are willing to wait, the more you will be able to sell the home for.REALITY: Experienced real estate professionals will tell you that the longer a home is on the market, the more likely it is to sell below its real market value. Usually, the best price a home will receive comes within the first 45 days. It is important to have proper pricing during this period. Afterwards, enthusiasm and excitement wane, and a property is shopworn.  Agents become reticent to show the property because of a concern that "there must be something wrong with it."

Arriving at the right price  To arrive at the correct price asking price for your home, a Remax Realtor will review historic data in the area just as an appraiser would.  He or she will also place a significant value on pending sales and active competition.  This is also known as a comparative market analysis.  Finally, we will interpret and share with you the current market conditions.   From these steps, we can come up with the most appropriate asking price to sell your home.  

No One knows your home better than you  Please take the time to write down what you feel are the most important selling features of your home.  Feel free to include reasons why you bought this home, any improvements you have made since, the quality of life on your block/neighborhood, and any area information like the best local markets, shops, etc. that you feel are benefits of living at your address.   Some other information that may help would be a list of people that have serviced the home, a copy of all warranties and repairs to the home, any photos of the home showing different seasons, a copy of the most recent tax bill, a survey of the property, property deed, and any and all utility bills.       

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